Product Marketer

We’re looking for a hands-on Product Marketer who’s ready to bring Donna’s story to life in the market and turn our product value into customer excitement and revenue growth.

You’ll be the bridge between product, sales, and marketing, helping us translate Donna’s capabilities into clear, compelling stories that make sense to customers, prospects, and partners.

You’ll work directly with product, marketing and sales to shape how Donna is positioned, launched, and loved by field sales teams worldwide.

What you’ll be doing

• Turn product positioning, the product roadmap & new features into clear, differentiated messaging and assets (pitch decks, one-pagers, website copy, demo scripts & videos).

• Drive go-to-market launches with the marketing lead: from internal enablement to customer & user communication.

• Create and continuously refine Donna’s value propositions per industry and persona.

• Collaborate closely with sales to craft powerful narratives for pitches, onboarding and roll-out of Donna.

• Gather and analyze feedback from customers, the market, and sales to inform positioning, pricing and roadmap.

• Stay on top of the market and competitive landscape and help create competitive analysis, battle cards, and ROI stories with the Product Manager.

• Co-create Donna’s content engine and work with different stakeholders internally and externally to create case studies, videos, playbooks, event materials, and SEO / GEO-optimized web content.

• Help to build out the Donna Champion community, share updates, capture feedback and fuel engagement.

• Have 2-5 years of experience in product marketing, SaaS marketing, or GTM enablement (B2B experience is a plus).

• Love writing and storytelling, you can make complex tech sound simple, human, and exciting (must). Ideally you also have a feeling for design (nice to have).

• Are passionate about understanding our customers and how our solution translates in true customer impact.

• Are hands-on, curious, and unafraid to dive into both the product and customer conversations.

• Have a solid understanding of SEO/GEO best practices and enjoy seeing your content perform.

• Think like a builder: you want to help shape positioning, not just execute.

• Are organized, proactive, and thrive in fast-paced, evolving environments

• Have experience (or strong interest) in AI, SaaS, or sales tech

Why you’ll love It here

• You’ll help define the category of AI for field sales, one of the most underserved, high-impact segments in B2B.

• You’ll work side by side with the founders and GTM leadership.

• You’ll see your work make a real impact fast: from product launches to live customer wins.

• Competitive salary, flexibility, and the energy of a growing international startup.

What you can expect

• Impact: Be part of an early-stage rocket ship startup where your contributions directly shape the company’s success. We’re moving fast, with crazy clients already signing up, so every line of code and every idea you bring has immediate impact.

• Growth: Join a rocket ship at the scale-up stage: learn from seasoned entrepreneurs and grow your career as we expand globally. The speed at which we’re onboarding clients means you’ll learn more in months than most do in years.

• Culture: Join a collaborative and supportive team that values innovation, creativity, and fun.

• Ecosystem: As a part of the Donna team, you’ll become a part of the Ghent tech ecosystem and a member of the StarApps and Wintercircus ecosystem.

Next to the above very awesome perks, we offer a competitive salary with the following benefits:

• Macbook 💻

• Healthcare benefits plan 🏥

• A membership to the Collective (Wintercircus)

• Employee Stock Option Plan (ESOP) 📈

• Meal vouchers 🍴

• Annual company retreat 🎊

• Free office snacks 🍰

• Team drinks and events (like teambuildings, dev days, our off-site hackathons) 🍺🎉