Marketing Manager

As our first dedicated marketing professional, you will own and coordinate all marketing efforts, transforming a wealth of possibilities into a clear, actionable strategy and plan. You’ll leverage your broad marketing knowledge, organizational skills, and network to build, prioritize, and execute impactful marketing campaigns. This role requires someone who can thrive in ambiguity, roll up their sleeves, and directly contribute to execution while leading marketing efforts.

What you’ll be doing

• Own and execute a marketing strategy that drives growth, supports business goals, and strengthens Donna’s brand.

• Lead demand generation across digital, content, events, and partnerships—hands-on in campaign setup, content creation (e.g. blogs, case studies), and tools (e.g. Lemlist, Clay).

• Plan and run webinars and events end-to-end to position Donna as a thought leader.

• Manage and optimize our website (CMS, SEO, performance) and social media channels.

• Launch targeted Account-Based Marketing (ABM) campaigns in sync with sales.

• Manage external partners (freelancers, agencies) to scale execution and ensure quality.

• Collaborate with designers to deliver strong brand-consistent output.

• Track performance, report on KPIs, and continuously refine strategy based on insights.

• Own the marketing budget and make smart resource allocations.

• Stay sharp on industry trends and competitor activity to inform our approach.

• 3+ years of experience in B2B/Enterprise SaaS marketing

• Proven experience building and executing marketing plans in dynamic environments.

• Strong ability to prioritize and make decisions in an ambiguous setting.

• Excellent communication and stakeholder management skills.

• Familiarity with analytics tools and marketing platforms (e.g., Google Analytics, HubSpot, Lemlist, Clay, or equivalents).

• Fluent in English; knowledge of Dutch or French is a plus.

You are:

• A strategic thinker: You excel at turning possibilities into structured plans, prioritizing what will have the greatest impact.

• A natural storyteller: You can craft compelling narratives around our brand and product offerings, effectively engaging our target audience.

• A data-driven marketing generalist: You have a broad understanding of marketing disciplines, from digital to content to branding. You’re comfortable working with KPIs, analytics tools, and ROI calculations to refine strategies.

• Hands-on and proactive: You’re not afraid to dive into execution, whether that means creating content, setting up campaigns, or solving operational issues.

• A skilled coordinator: You’ve managed multiple projects and campaigns, keeping them on track and delivering results.

• A network builder: You know where to find the best freelance or agency partners and have experience managing external collaborators effectively.

• A startup enthusiast: You’re excited about the challenges and opportunities of working in a high-growth, fast-paced startup environment.

What you can expect

• As one of the early hires of Donna, you’ll be able to witness our growth from the first row. 🚀

• As a part of Donna, you’ll become a part of the Ghent tech ecosystem, and a member of the StarApps ecosystem. 💪

• You’ll work close to the iconic Wintercircus in Ghent, one of the fastest-growing Tech Hubs in Europe.

• This is a high-impact position in a fast-growing company.

• Donna is a company that sticks to its values in an open and informal atmosphere.

• Donna is a diverse and inclusive organization that is proud to be an equal-opportunity employer.

Along with these awesome perks, we offer a competitive salary with the following benefits:

• Macbook 💻

• Mobility Budget 🌱

• Healthcare benefits plan 🏥

• Meal vouchers 🍴

• Free office snacks 🍰

• Team celebrations and events 🎉